What are QR codes and why do you need to include one in your mail piece now?

By Ellie Revell

5 minute Read


  • Blog

QR codes have made a come back! The best paper based hyper links are driving amazing results from the tap of a button from any printed marketing – flyers, direct mail, door drops, posters, invitations, catalogues, statements, brochures… the list goes on.

We already know mail drives people online, but in this quick and easy way, consumers no longer need to type in a URL code, instead they simply point their camera at a QR code which triggers a digital action or connected experience. What’s not to love.

What is a QR Code?

QR (abbreviated from Quick Response) codes are matrix barcodes that contain machine readable data and information. Traditionally a collection of black squares arranged on a white grid, the QR code has now taken on a variety of new looks and designs to bring it up to speed for the modern consumer.

There is now no need for a third-party app to be downloaded in order to use a QR code anymore. Consumers use their smart phone camera to scan the barcode which in turn drives them straight to a website, social media platform or landing page.

How can you use a QR code?

QR codes can be printed on practically anything to drive digital actions, payments and experiences. It is a a wonderful way of connecting the real and digital world seamlessly.

The speed from using a QR code can coax interested prospects further down the conversion funnel with little delay or effort, bringing your customer directly to your doorstep from one simple swipe.

What could a QR code link to?

Add a QR code to your mail pack to share information, ideas, or pictures across a whole array of campaigns including:

  • Charity and fundraising appeals
  • Special offers
  • Product launches
  • Product tracking and delivery
  • Contact information
  • Competition details
  • Event invitations
  • Social media accounts – Facebook, LinkedIn, twitter, Instagram
  • YouTube video links
  • General marketing

What are the benefits of using a QR code?

  • Tracking and attribution like never before – see how many people have scanned your code and at what time of day is most popular for gaining business leads or conversions
  • Drive brand awareness to your dedicated website or landing page and track the data held within the QR code
  • Inform and educate audiences quickly about news, updates, charity appeals or fundraising initiatives
  • Save money on your postage. Include a QR code to your amil piece and you could be eligible for a Royal Mail incentive.

If you would like to use a QR code in your next direct mail campaign then please give us a call or drop us a line, we’d love to help.

Ellie Revell image

About the author

Ellie is an enthusiastic and driven member of the team and approaches all situations with a can-do attitude. Ellie has worked across a variety of industries and clients, providing efficient and successful solutions for clients, anchored by 4 years of experience, the JICMAIL Silver Award and DMA direct mail qualifications. Ellie particularly loves working with charity clients, knowing that the success of a campaign goes towards the amazing work they do.

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