We’re talking at the Canon Future Promotion Forum 2021!

27 September 2021

By Isla Munro

5 minute Read

Category:

Event

If you know Dragonfly, you’ll know we’re print mad. But despite our passion for putting brands in hands, we also understand how important the relationship between digital and print is to achieve great results with your marketing today.

So when our Managing Director, Isla Munro, was asked to speak at the Canon Future Promotion Forum 2021 this year – the whole office did a little jump for joy.

The Canon Future Promotion Forum is an event recognised by brands, marketers and agencies all over Europe as the leading voice for the future of marketing and promotion. The event will hone in on channel orchestration and how to maximize customer engagement with the ultimate user experience.

The Forum will explore different opportunities for building channel strategy, and how digital communications can be seamlessly integrated with personalised print. Something we’ve been rattling on about for years (keep up people). So to be able to share our views on this topic has got us all giddy!

Isla will be sharing ideas on how to maximise your direct marketing through print amongst other leaders in the industry on October 5th. “After seeing the success of Canon’s first-ever virtual Future Promotion forum in 2020, I’m really excited and honoured to be asked to be a part of it this time around,” says Isla.

Canon welcomed nearly 600 brand and marketing professionals, creative and media agencies, print service providers and corporate print departments from across Europe at their previous forum, and has built a reputation for helping anyone discover new ways to maximise customer engagement.

The event will host discussions around channel measurement and how we can use data to create intelligent user journeys, including programmatic print. There will also be lots of insightful tips for creatives on how to best design those personalised print pieces for optimal results.

We’ll be there supporting Isla through our computer screens and picking up some new ideas for future campaigns. And we’d love to see you there too!

About the author

Isla is an experienced Managing Director, marketeer and leader. Driven by creative data led solutions, she takes pride in providing the best direct marketing campaigns and strategies. As Dragonfly’s Managing Director, her goals include delivering growth not just for her clients, but her team too. Isla sits on the Royal Mail Strategic Mailing Partnership board and the DMA Scotland committee and has spoken at many industry events on topics including GDPR and direct marketing.