3 top tips for data that delivers

By Isla Munro

5 minute Read


  • Insight

When it comes to successful direct mail campaigns, data is king. If you want to make sure your message lands safely in the mailboxes of your ideal audience, it all starts with data that’s audited, accurate and targeted.

Here’s our top tips for great data:

1. Code all print items for verification: if your data set has lots of variables, then make sure the right codes are applied.

2. Don’t forget to complete your Legitimate Interest Assessment form if you are mailing a cold data set in this GDPR world.

3. How long do you hold onto data after your campaign has launched? We delete after 45 days.

Want to get your data in great shape for your next campaign? We can help - find out more about our data services here.

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About the author

Isla is an experienced Managing Director, marketeer and leader. Driven by creative data led solutions, she takes pride in providing the best direct marketing campaigns and strategies. As Dragonfly’s Managing Director, her goals include delivering growth not just for her clients, but her team too. Isla sits on the Royal Mail Strategic Mailing Partnership board and the DMA Scotland committee and has spoken at many industry events on topics including GDPR and direct marketing.