Customer acquisition and retention.
It’s all about growth
Acquiring and retaining customers is key to every company’s growth strategy. For over a decade we have been helping clients strengthen their relationships with existing customers, while achieving continuous growth through targeted acquisition campaigns.
Why Direct Mail?
Unlike fast-forwarding TV ads and instantly deleting e-marketing, direct mail stays in the home for an average of 18 days*. That’s two and a half weeks of repeat exposure to your audience from one mailing. So instead of making an advert people ignore as they go to put the kettle on, send a more personal message using direct mail that your audience can engage with while they enjoy their cuppa. Direct mail is your way to deliver a better customer experience, brand resonance, and return on investment.
Our in-house team of designers and copywriters bring over 20 years’ experience in award-winning creative to every new project. Our multi-media, omni-channel campaigns combine artistic vision, out of the box thinking, and data driven delivery. Promising handsome creative that works hard for our clients.
As one of just 32 licensed Royal Mail wholesale account holders, we distribute nearly 100 million pieces of direct media every year, and our Platinum JICMAIL Certification from the Joint Industry Committee for Mail reflects our industry leading standards of audience data measurement for Direct Mail (including Partially Addressed Mail), Door Drops and Business Mail.
As a B Corp certified agency and UK leader in print marketing Dragonfly is highly conscious about managing the impact we and our clients have on the environment. Exploring the sustainability of campaigns is a key part of the journey for every project we work on.
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Strategy & planning
We work with you to develop a direct marketing strategy that perfectly complements your omni-channel marketing mix, amplifying reach and maximising ROI for every campaign.
Copywriting & design
Our award-winning approach focusses on creating direct marketing that your audience will welcome into their lives and home, inspiring engagement each time you reach out to them.
Print & distribution
Our unrivalled print and distribution network makes our direct marketing campaigns come to life. Through our long term relationships and expertise, we can have your direct marketing campaign land in homes in just 48 hours.
Data profiling & targeting
Our data-driven direct marketing leverages on rich audience profiles, encompasses geo-targeting, and live learnings to ensure each new campaign delivers. We take our learnings to then help define the next campaign.
Environmental Social and Governance
We are proud members of TwoSides and advocates of the Love Paper campaign. We also work closely with certification schemes such as the World Land Trust (WLT) and the Forest Stewardship Council (FSC) to ensure that the paper we use comes from sustainable sources. The People’s Postcode Lottery golden envelope campaign is a shining example of our eco-conscious approach in action. We have also implemented an Environmental Management System certified to ISO14001 and are proud to be B Corp certified. If you would like to see our ESG policy we’d love to talk.