What are QR codes and why do you need to include one in your mail piece now?

QR codes have made a come back! The best paper based hyper links are driving amazing results from the tap of a button from any printed marketing – flyers, direct mail, door drops, posters, invitations, catalogues, statements, brochures… the list goes on.

We already know mail drives people online, but in this quick and easy way, consumers no longer need to type in a URL code, instead they simply point their camera at a QR code which triggers a digital action or connected experience. What’s not to love.

What is a QR Code?

QR (abbreviated from Quick Response) codes are matrix barcodes that contain machine readable data and information. Traditionally a collection of black squares arranged on a white grid, the QR code has now taken on a variety of new looks and designs to bring it up to speed for the modern consumer.

There is now no need for a third-party app to be downloaded in order to use a QR code anymore. Consumers use their smart phone camera to scan the barcode which in turn drives them straight to a website, social media platform or landing page.

How can you use a QR code?

QR codes can be printed on practically anything to drive digital actions, payments and experiences. It is a a wonderful way of connecting the real and digital world seamlessly.

The speed from using a QR code can coax interested prospects further down the conversion funnel with little delay or effort, bringing your customer directly to your doorstep from one simple swipe.

What could a QR code link to?

Add a QR code to your mail pack to share information, ideas, or pictures across a whole array of campaigns including:

What are the benefits of using a QR code?

If you would like to use a QR code in your next direct mail campaign then please give us a call or drop us a line, we’d love to help.