Print Item of the YEAR 2020
At Dragonfly, it goes without saying we are huge believers in all the wonderful printed items that fall under the direct marketing umbrella – direct mail, door drops and press inserts. It’s physical, it’s tailored to the individual and most of all, it’s very personal. During 2020 as people have been forced to be at home more, we have seen mail interacted with more than ever. The JICMAIL stats show us that mail on average reaches 1.14 people, has been interacted with 4.6 times and is within the household for a whopping 7.84 days. The great news is that now more marketeers are turning to print as an affective and targeted method to engage with new audiences and retain existing ones.
Throughout the year, we have enjoyed reviewing the different mail packs that have landed on our doorsteps and each month we have crowned a worthy winner of our Print Item of the Month. As the year draws to an end, we’ve been reflecting on the best eleven pieces that we have received throughout the year including a Valentines campaign from our good friends at Two Sides, the cutest welcome pack from WWF including a soft cuddly toy, and a firm favourite in the Jo Malone “Lost in Wonder” collection which truly took our breath away. However, there was one campaign that for us, really stood out from the pack this year.
Our Print Campaign of the Year for 2020 is Kindness By Post from the Mental Health Collective. Founded by Dr Amy Pollard, Kindness By Post came to life in early 2018. The project enables strangers from across the UK to exchange cards and letters with messages of goodwill. A Kindness By Post exchange is like a great big secret Santa for random acts of kindness all throughout the year. It’s so simple, you can just sign up to send a card or letter with a message of goodwill and are allocated a random anonymous person to send some kindness to them.
We’ve seen some amazing examples of the kindness and thoughtfulness that has been sent from every corner of the UK this year, here are just a few examples:
Anyone can get involved in Kindness By Post and we are sure they’ll have more great campaigns planned for 2021. You can find out more about this incredible initiative, or sign up to participate here
We’re excited to see what 2021 brings us across the direct marketing landscape. If you would like to discuss your next campaign we’d be delighted to help, please drop us a line here