This month, we have chosen Biscuiteers as our Print Item of the Month. Their cleverly targeted mailing landed with recipients just in time for Mother’s Day, making the piece relevant and seasonal. Their offering makes for an innovative and quirky gift which puts a fun idea directly into the consumer’s hand, saving them the effort of searching for a present. The engaging and vibrant imagery sells the product and embodies the fun nature of the gift whilst standing out amongst other mail on the door mat.
The aim of this piece was to offer a gift solution to the recipient which we definitely engaged with here at Dragonfly, and Ellie’s mum was delighted with her biscuits!