The University of Edinburgh
We have chosen The University of Edinburgh Alumni newsletter as our Print Item of the Month for June. The main reason we chose this piece is because of how they incorporated updating their database into the newsletter on the back of GDPR. They asked the recipient to send back their updated address and an opt-in so the university can keep in contact with them.
Even though the purpose of the newsletter was to keep their alumni students up to date with events and news, it was also incredibly eye catching. The Art and Design students at the university created the vibrant and engaging cover. Alongside this, the messaging on the cover “What the world needs now” was impactful and touches on current environmental issues.