July’s Print Item of the Month is something a bit different. As much as we love mail here at Dragonfly, it is important to consider all types of print, including packaging. This bright, eye catching box encapsulates summer whilst reflecting the high-quality brand that is Marks and Spencer. As lovely as the products were inside, it is important that the carrier is attractive to a potential consumer and has simple and clear messaging for instant engagement.
M&S have successfully combined intricate die cutting with a simple and consumer friendly opening mechanism which makes this box a delight to have this summer!