Print Item of the Month – January

Made.com

This month’s Print Item of the Month winner is Made.com for their New Year sale door drop.

The reason we chose this leaflet is because their branding is so prominent and the call to action is always clear. They opt for beautiful light, pastel colours that are attractive and stylish.

The large format not only makes the piece different, it also makes it interactive as the user has to open it out in an A1 sheet. Furthermore, the imagery is simplistic, sleek and makes the recipient imagine the furniture in their own home (which is dangerous for an office full of impulsive buyers…)

Made.com has featured numerous times in our weekly Print Item of the Month sessions which shoes how popular they are amongst the team. It’s a great example of an online brand who use offline marketing methods to boost sales.