For this month’s Print Item of the Month, we have chosen a John Lewis pack as our winner. John Lewis make a consistent appearance in our Print Item of the Week due to their high quality and relevant mailings. The stock used for this particular piece mirrors the high-end quality of the brand and both the imagery and messaging used is seasonal and reflective of the post-Christmas wind down.
As part of John Lewis’ customer journey, card holders receive these packs which contain vouchers to spend in store at various points in the year. The packs are targeted and relevant to the time of year that they are mailed and are imperative to retaining customer loyalty and encouraging spend in store.