The future of fundraising is not just digital. Busting some myths about direct marketing.
Again and again, we hear these myths about direct marketing:
#1 ROI from direct mail is not as good as from other channels
#2 My target audience don’t want to receive mail because they are digitally savvy
#3 Digital marketing is quicker
#4 Mail is not environmentally friendly
#5 Mail is expensive
#6 GDPR means you can’t mail any one anymore
Join us on Thursday 18 June at 11.30am for our free webinar
We’ll present evidence that once and for all debunks all of these myths, using JICMAIL data, Royal Mail insight, industry research and our own experience.
Isla Munro, Managing Director of The Dragonfly Agency and Royal Mail Strategc Mailing partnership board member
Cara Lawson, Head of Client Services at The Dragonfly Agency
Ian Gibbs, Director of Data Leadership and Learning at JICMAIL
Stuart Payne, Group Commercial Director at Gecko
Book your place here