JICMAIL’s Seven Insights on Partially Addressed Mail

Partially Addressed Mail is one of the new and innovative ways that direct mail marketers are reaching new heights. Partially Addressed Mail is exactly what it sounds like: mail that is targeting customers using postcode data. Therefore it uses no personal data. Partially Addressed Mail is sent when a post code area has been assessed and matches an appropriate marketing campaign instead of relying on personal data. This opens opportunities for companies to reach new audiences!

To help you understand, JICMAIL have created a 7 Essential Insights booklet. For example:

Insight #1: For every 100 people reached with partially addressed, an additional 10 people will see your mail item. Partially addressed mail is shared and has an additional reach of +10%.

JICMAIL Insight 1: For every 100 people reached with partially addressed mail, an additional 10 people will see your mail item. Partially addressed mail is shared and has an additional reach of +10%. Item reach: 1.13/Direct Mail. 1.10/Partially Addressed. 1.05/Door Drops. Source: JICMAIL Item Data Q4 '17 to Q2 '19. n=49,755. Direct mail items 23,416 Door drop items 2,428 partially addressed items.
Photo source: JICMAIL, https://www.jicmail.org.uk/data/partially-addressed-mail/

JICMAIL’s other insights discussed statistics such as how often partially addressed items are interacted with, what demographics it’s is most popular with, and which types of content get the most interaction.

Visit JICMAIL’s website if you want to read through their 7 Essential Insights booklet: https://www.jicmail.org.uk/data/partially-addressed-mail/