How Dragonfly save charities money on their marketing

When you’re trying to fundraise for a good cause, the last thing you want to do is overspend on a budget. Ideally, you want your money to go as far as it possibly can. The Dragonfly Agency always try our best to find ways to financially idealise your strategy. We’re not looking to convince you into spending more than you can, so we start out by discussing budget. Once we know your budget, we’ll do everything we can to take it as far as we can. Here are some of the ways we make that happen:

We know the postal system inside and out. Not only are we familiar with all the postage services out there, but we hear about what new services are coming and when they’re coming. We’ll be able to recognise in an instant if you’re campaign is eligible for a specific service. Or, better still if there’s a way you can stretch your budget further without cutting back on quality.

We effectively incorporate testing into your strategy. One of the best ways to gauge whether a strategy will work is by testing your theory. At Dragonfly, we’re comfortable launching tests before a mailing. These can tell us anything from which designs are most engaging, to which targeted demographics respond best. This way, you won’t waste money on a strategy that isn’t optimised.

We know charities inside and out. We’re a member of the Institute of Fundraising and we work with a variety of charities on their direct mail strategies. So, we have a good understanding of fundraising through direct mail. Whether you’re trying to re-engage old donors, generate new donors, or say thank you to loyal donors, we’ve been there every part of the way. We’re specialists in retaining and acquiring new donors and creating a donor journey through mail channels including door drop, partially addressed mail and direct mail. You’re not going to have to test each aspect of every new project, our expertise and past research mean we often already know what works best.

As a company that specialises in all things direct mail, Dragonfly are adept at achieving high goals when it comes to direct mail strategies. We can do it all and we would love to help you. Last week, we covered the basics of what we do for charities, click to read more. If you want to know more, please get in touch.