Category Archive: News

  1. NEW! Royal Mail incentive launched to help hard hit brands during COVID-19.

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    The travel, retail and charity sectors have been some of the most impacted during COVID-19 as consumers can’t jet off on their summer holidays, can’t hit the high street to peruse the latest offers, and can’t participate in the all essential charity fundraising events like the London Marathon or gala balls.

    To help brands, Royal Mail have launched a new incentive to support businesses and charities to communicate and reach their customers by offering some significant reductions on postage rates.

    What companies can benefit from the incentive?

    The Open For Business incentive from Royal Mail is for:

    * Any retailer that has been forced to close its doors and wants to use mail to encourage consumers to shop online with them or promote home delivery
    * Any charity that is fundraising
    * Any travel or tourism business wishing to promote future sales

    Dragonfly are delighted to be working in conjunction with Royal Mail to deliver this opportunity to clients and would be delighted to help you too.

    What do consumers want right now?

    According to a Kantar report, only 8% of UK consumers think brands need to stop advertising right now.

    How brands are advertising during COVID-19 is changing. Budgets which were once allocated to Out of Home and Cinema are now being redirected. And this is where direct mail steps into the picture more so than ever before. A direct mail piece is the perfect advert that is personalised and mailed directly into your recipient’s letterbox.

    At Dragonfly, we have seen the positive uplift from consumers now being at home more, so have more time than ever to engage with mail – in fact 99% of mail that lands through a letterbox is engaged with.

    What’s the opportunity with mail?

    A letter can be a welcome break from the busy digital world just now as consumers are inundated with emails and online content. Things can easily get missed online, however as mail stays in the home it can be revisited countless times, with each time prompting an action.

    Mail is safe too. At a time when we are all ensuring we abide by government regulations, Public Health England have confirmed you cannot catch Coronavirus from a letter. So, with Royal Mail classified as an essential worker, they are playing a vital role to keep our community connected, and they can keep your community connected too.

    What can you say in your letter?

    A letter can deliver a million messages, here are just a few ideas:

    Critical information:
    * Send information on store opening times or support available
    * Guide people to go online, use QR codes for digitally savvy consumers or information guides for older audiences
    * Deliver targeted and personalised messages to key audiences
    * Provide benefits to loyal customers

    Supportive information:
    * Communicate what changes you have made to help your customers, donors or benefactors
    * Give details on how to access your services and who it is helping
    * Remind lapsed audiences what you offer
    * Offer new reasons to use your brand or donate to your charity

    On hold information:
    * Show you are committed to your customers and give them an offer to use when the crisis is over – a discount voucher or preferential booking
    * Updates on how you are looking after your staff, or making services available
    * Messages about how you are supporting the community; fundraising, delivering, volunteering

    Sending mail is not as expensive as you might think

    Brands who continue to engage with their customers and market themselves during difficult times come out stronger when life returns to normal as they are in the forefront of consumers minds. And remember, there are people out there who have more money for charity donations or online shopping right now because they’re not spending as much on nights out, dinners out, petrol and gym memberships.

    If you would like to discuss the new Royal Mail incentive, or how direct mail could help your business just now, please drop Isla a line at or give her a call on 07823 345 365

  2. COVID-19 update: It’s business as usual at The Dragonfly Agency

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    Whilst we are living in these uncertain times, we would like to assure you that The Dragonfly Agency is very much open for business as usual.

    We’ve taken every appropriate and responsible measure to protect our staff, who as you can see are set up safely to work from home. Dragonfly is lucky to have a flexible and capable team who can function as per usual. Our team remain easy to contact via email, phone call or video conference – so please don’t be a stranger and get in touch.

    And it’s business as usual for Direct Mail…

    More great news is that Public Health England has advised that people receiving letters and parcels are not at risk of contracting the Coronavirus. These types of viruses don’t survive long on objects such as letters or parcels, so they remain a safe and effective way to communicate.

    Our hard-working friends at Royal Mail also remain open for business. The postal service is a key part of the UK’s infrastructure. The delivery of letters and parcels is a way of keeping the country together, businesses operating, and helping many people who are on their own feel connected to the outside world.

    Direct Mail is and has always been a fantastic way to keep people together! If you would like to discuss a direct mail campaign please contact

  3. Happy Valentine’s Day from Dragonfly

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    Cupid delivered some Valentine’s treats to the whole Dragonfly team this morning!

    Dragonfly agency valentine's day brunch

    The Dragonflies celebrated all things love this morning at our Valentine’s team brunch. It was a morning filled with home baking, sweet treats, Valentine’s Day cards and poems, heart shaped balloons and a little glass of fizz. A super way for us all to start the weekend!

    If you’re on the last minute hunt to find a Valentine’s gift for your special someone, then why not read our ‘What’s your type this Valentine’s?’ blog. It’s full of the some of the most thoughtful print items you could possibly imagine – from seed cards to star maps, these are gifts that think beyond the generic cookie cutter Valentine’s Day card.

    Regardless of what you give or receive, we hope today brings you lots of love!

    Happy Valentine’s Day!

    Love from The Dragonfly Agency

  4. Key changes revealed at DMA Legal Update

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    The DMA Legal Update in Glasgow on the 28 January 2020 provided some interesting updates and guidance on the GDPR, e-Privacy, Brexit and the use of cookies and Ad Tech.  

    Here are our key takeaways:

    The dust has now started to settle on what is and isn’t acceptable according to the General Data Protection Regulation (GDPR), the European data protection legislation introduced in May 2018.

    The UK ICO has now made three GDPR fines since it came into force. EE were hit with £100k fine in June 2019, Facebook a whopping £500k in October 2019 and DSG £500k in January this year. There have also been a further three fines to other UK businesses for nuisance calls and text messages and three individual fines.

    A new draft of the much anticipated e-Privacy regulation (PECR) is due to arrive in February 2020 and could bring major changes to the marketing industry.

    The UK will leave the European Union on 31 January and enter a transition period. During this period the GDPR will continue to apply in the UK and businesses won’t need to take any immediate action.

    As part of the negotiations during the transition period, the free flow of data will be on the agenda with the data protection rules still to be clarified. Will the UK follow the same model as the EU previously or does this change open scope to replicate another country’s data model – The Chinese? The USA? Or the European?

    The ICO has prepared an excellent FAQ paper about information rights and Brexit here.

    Cookies and Ad Tech
    Cookies will continue to be a hot topic in 2020. The ICO recently reissued their cookie guidance, which is currently still covered by PECR, but doesn’t have a clear definition of consent within. The big question going forward will be what cookies need to gain consent, and what ones don’t.

    Some of the current cookie policies, where users ‘click here’ to consent will no longer be acceptable. Companies will have to clearly explain how they gather consent and allow users to opt-in. Some brands are already doing this, and others will have to follow.

    There are already fundamental changes happening in the world of Ad Tech and the way companies use their data to display ads to customers and targets.

    Google is changing the way it uses third-party cookies in a revamp of its ad technology. Over the next 24 months cross-website cookies will be replaced with a more privacy-friendly model referred to as its ‘Privacy Sandbox.’

    We’re still to find a solution for the long term, but it’s encouraging to see and hear these advancements.

  5. Dragonfly announce new Head of Client Services

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    The Dragonfly Agency are absolutely delighted to announce the promotion of Cara Lawson to Head of Client Services.

    Cara joined the agency in 2014 as Account Executive and has advanced through her career playing a key role in helping to grow the agency over the last six years. Cara brings with her a wealth of experience in both marketing and leadership skills which will be invaluable in her new role.

    Isla Munro, Managing Director said “This is a fantastic promotion for Cara and for Dragonfly which I am thrilled we are announcing. Cara has been instrumental in helping our business succeed and I’m so excited to see what the future holds. As Head of Client Services, Cara will be working with the client services team to deliver more campaigns and strategies to our clients, and helping to grow our supplier base.”

    The Dragonfly Agency now employ 15 people across the UK and South Africa, and deliver direct marketing campaigns for clients including Peoples Postcode Lottery, Denplan, Erskine, YDMT and Hamilton & Inches.

  6. Dragonfly spread more festive cheer this Christmas to PATCH

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    This year the Dragonfly elves have once again been working hard behind the scenes on a special PATCH Christmas project.

    PATCH Scotland are a charity that provides 24/7 specialist palliative care for patients in Scottish hospitals. We are happy to be supporting them again in 2019 by printing gorgeous notecard packs. Traditionally, the printed Christmas cards have featured stunning watercolour illustrations by Zaza Shelley. Last year they had a highland cow, the previous year a robin and an owl the year before.

    This year, we’re excited to see they chose to do something a bit different.

    PATCH have opted for a more neutral designed pack of cards which feature four different designs and come in packs of twelve (three of each design). The designs feature a robin, a bumblebee, a ladybird and a woodpecker in the classic design by Zaza Shelley. The robin is perfect for Christmas, and the great thing is, the rest can be used all year round.

    You can join us in supporting PATCH this Christmas by buying one of their packs of cards here. If you had your heart set on one of their bespoke Christmas designs, just get in touch and they would be happy to try and accommodate you!

  7. Halloween at the Dragonfly office

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    Left to right: Vicky, Sabrina, Stephanie, Klay, Rich, Clare, Gary, Isla, Sally and Ellie

    Everyone at The Dragonfly Agency loves to get in the seasonal spirit. So, when it came our staff Halloween brunch, we went all out. We decorated our boardroom with banners and spiderwebs, laid out a lot of sweet treats and a few healthy breakfast bits in between and put on our fancy dress. Our newest staff member Gary, even carved a Dragonfly branded pumpkin for the office!

    After eating chocolate for breakfast, we played a rather competitive game of spooky themed trivia. Each team had a special themed team name. We had Pumpkinfly, the Hallowqueens and Die Naaldekokers (our South African team!) After some fierce competition, Pumpkinfly were named the Halloween experts of the year.

    If you want to get to know the Dragonfly team better, you can visit our who we are page. If that’s not enough for you, we also write monthly staff interviews. Happy Halloween!

  8. Dragonfly team grows by one today


    It’s another exciting day in Dragonfly’s Edinburgh office! Today we’re welcoming our newest staff member, Gary, as Senior Account Manager. Gary has spent a lifetime working in print. Growing up, it was his family’s business and he has spent his years since working for various large print companies. Gary will be bringing a wealth of experience to the Dragonfly team and we’re looking forward to seeing how he and Dragonfly can grow together.

    Gary Hunter

    If you are passing Stafford Street, please feel free to pop in and say hello to Gary and the team, or get to know Dragonfly better by browsing around our Who We Are page.

  9. Dragonfly CEO Vicky Grant is trekking the Arctic in support of Children 1st

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    Vicky Grant and Breaking Strain's 'Frozen with Fred' at the Scottish Fundraising Conference

    #TeamChildren1st are trekking in the Arctic Circle of Finland in January 2020

    The Dragonfly Agency’s own CEO Vicky Grant will be heading off to the Arctic to trek in the name of charity. Children 1st is a charity we love working with at Dragonfly, so this is a campaign we’re excited to get involved in! Children 1st aim to protect children, defend their rights and give them something to smile about. You can understand why this is a cause well worth supporting.

    Click here to support Vicky

    From 20-25 January 2020 Vicky will be part of #TeamChildren1st in the Arctic. Their ambitious and exciting trek will see the team walking upwards of 70km in up to -30C weather! Geared with snowshoes, ice grips and two-man tents, they’ll be in the wild of the Arctic Circle for three full days of trekking. It’s quite the physically challenging commitment, but it’s one Vicky is happy to make. She says,

    “When the opportunity arose to join the Children 1st team in battling the elements of the Arctic whilst raising money to support Scotland’s less fortunate children and families, it was an opportunity not to be missed!”

    Vicky Grant,

    Vicky joined the trek after she turned 40 earlier this year and decided to do something special to celebrate. The usual milestone achievements of running a marathon or jumping out of an aeroplane didn’t feel right. She was searching for something that was more her, something that she could do that would write a story to tell for a lifetime.

    Breaking Strain graphic with a map of Finland, and an image of arctic trekkers walking in the arctic circle at sunset hour.

    When Vicky heard about the Arctic Trek it was the perfect fit! There’s nothing Vicky loves more than Christmas, so the opportunity to go to Rovaniemi, the official hometown of Santa Claus, and accomplish this physical feat while supporting a charity she loves was everything she could have hoped for. This is a once in a lifetime experience, and one she’ll share with family and friends for generations to come.

    As idyllic as the hometown of Santa Claus can sound with its reindeer and Northern Lights, this will be no walk in the park. Not only is Vicky walking upwards of 70km, but she’ll be dragging along a fully loaded pulk hauling system that weighs 16-24kg. She’s on a strict training plan to ensure that she’s fully prepared for this hefty undertaking. She’s been training on the East Lothian beaches, walking all the way to North Berwick on the sand to mimic snow. Still, Vicky’s enjoying every second of it and looking forward to doing the real thing!

    Vicky Grant training on the East Lothian beaches

    All the proceeds of Vicky’s JustGiving page go directly to Children 1st and her goal is to reach £8,000 donations by the time she leaves for Finland. Please consider donating what you can, it’s such a worthy cause!

  10. Dragonfly join the Institute of Fundraising

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    The Dragonfly Agency are excited to announce that we are now a supporter of the Institute of Fundraising!

    The Institute of Fundraising are the professional membership body of UK fundraising. They offer support for fundraisers and charities. The IoF offer education, policy guidance, and organise networking events, to help support charities in the fundraising process.

    The IoF are at the centre of the voluntary sector in Scotland. At Dragonfly, we often work with charities and assist them with their fundraising campaigns, so we’re a natural fit. We’re excited to support the IoF, and to continue being an important part of the fundraising community in Scotland.

    Institute of fundraising

    To discover more about the Institute of Fundraising, visit their website at:

    Read about Dragonfly and what we can do for charities on the IoF website here:

  11. New addition to the Dragonfly office

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    This week Dragonfly is excited to welcome a new addition to the team. Sabrina has joined Dragonfly to assist the agency with their own marketing strategy. Originally born and raised in Canada, Sabrina moved to Scotland after finishing her studies in September 2018. Now, she’s come to Dragonfly to pursue her passion for digital marketing and to help us grow!

    You can read more about the Dragonfly team on our Who We Are page.

  12. Behind the scenes at Hamilton & Inches

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    It’s not often you get a money-can’t-buy experience, but that’s just what the lucky Dragonfly Agency were treated to this week.

    The Dragonflies were invited into Scotland’s luxury jewellery house, Hamilton & Inches to see how the team of skilled craftsmen and women make some of the most stunning jewellery in the world. It is no surprise they have held a Royal Warrant as silversmiths to Her Majesty the Queen for more than 120 years.

    During the tour, the team practised their engraving skills, hammering techniques, and soldering abilities, with the conclusion being they’ll stick to Direct Marketing and let Hamilton & Inches stick to the craft of jewellery making!

  13. Dragonfly swoop into new office

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    The Dragonfly Agency has moved to 4 Stafford Street, Edinburgh, EH3 7AU.

    Please update your details and we look forward to seeing you soon.

  14. Dragonfly have a sweet time at CHAS Rocking Horse Ball

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    Dragonfly hosted friends from People’s Postcode Lottery and Children 1st

    The Dragonfly Agency were delighted to host a table again this year at the CHAS Rocking Horse Ball on Friday 7 June 2019.

    Held at the stunning Prestonfield Stables in Edinburgh, the venue was magically transformed into a WONKA themed tent of wonder, delight and merriment. We enjoyed Pickerings Gin cocktails pre dinner, followed by a fabulous three course meal, auction and dancing. The event raised a whopping £101k which goes directly to helping children and their families in Scotland.

    For over twenty years, CHAS has been offering a full family support service for babies, children and young people with life-shortening conditions. They are committed to making sure that no matter how short their time together may be, it is a time filled with happiness and fun.

  15. One year on from GDPR

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    It’s been one year since the GDPR came into force on 25 May 2018.

    The ICO created the law to ensure individuals have greater visibility over how organisations analyse, protect and use their personal data.

    What we have learnt in the last 365 days….

    • Prepare – make sure you have mapped your data flows, that you understand how your data has been gathered and where consent came from
    • Implement – continue to communicate with your existing customers, ensuring there are clear opt in or opt outs where necessary on your marketing materials
    • Review – check your performance against your GDPR plan. Understand how your opt outs are working and if they could be improved. Make sure you keep a secure suppression list
    • Common sense – if it doesn’t feel right then it probably isn’t! A lot of common sense comes into play with GDPR. Treat your customer data like you would like a company to treat yours
    • Legitimate Interest – is the trusted route to communicate with cold prospects via mail. There are three elements to the legitimate interest basis. It helps to think of this as a three-part test. You need to: identify a legitimate interest; show that the processing is necessary to achieve it; and balance it against the individual’s interests rights and freedom.
  16. Dragonfly Agency join Two Sides

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    Print remains one of the most powerful and sustainable forms of communication. Yet consumers and professionals in the world of media are increasingly enticed by a wide range of alternative media choices.

    The Dragonfly Agency are proud to have joined Two Sides to help spread the message about the sustainability of print and paper.

    Did you know:

    • European forests have been growing by over 1,500 football pitches every day
    • Well-managed planted forests reduce the pressure on natural forests and can provide many other environmental benefits
    • Paper is one of the few truly sustainable products
    • Most of the energy used in paper production is renewable and carbon intensity is surprisingly low
    • Paper is one of the most recycled products in the world
    • Many consumers still value paper based communication
    • Paper based packaging protects goods, reduces waste and is recyclable
  17. Happy 8th Birthday to us!

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    Today marks the eighth birthday of The Dragonfly Agency!

    Founded in 2011 by Victoria Grant and Anthony Bagshaw, the business has gone from strength to strength over the last eight years.

    With clients ranging from charities to health care to financial services to hospitality, Dragonfly have delivered profound direct marketing results for some of the finest companies in the UK and South Africa.

    Here’s to the next eight years!

  18. Celebrating at People’s Postcode Lottery Gala 2019

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    Vicky and Isla were honoured to be invited to the People’s Postcode Lottery Charity Gala 2019, which took place at The University Of Edinburgh’s McEwan Hall and the National Museum of Scotland.

    Special guests George and Amal Clooney were presented with the prestigious Postcode Hero Award in recognition of their work to safeguard human rights by Scotland’s First Minister, Nicola Sturgeon.

    The event was a wonderful celebration, showcasing the amazing amount of money players of People’s Postcode Lottery have now raised for charity – a staggering £404 million.

    Three charities, Make Fashion Circular, Water Works and Brilliant Butterfly Banks were awarded the 2019 Dream Fund which saw them receive £1 million each.

  19. I Wish I’d Thought Of That

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    SOFII’s I Wish I’d Thought Of That (IWITOT) event has to be one of the best charity events The Dragonfly Agency has ever been to.

    Held in London at the super cool UNICEF UK offices, the event takes on a very simple yet effective format. A selection of hand picked speakers from across the charity and fundraising arena present an idea that they feel changed the face of the sector – but their idea can not be from the organisation they represent. The audience then vote for their favourite to crown the IWITOT winner for 2019.

    IWITOT, London 2019

    Throughout the half day event we laughed, we cried, we were shocked, we were amazed, and we learnt a lot! Our favourites included:

    • Hearing how over $345,000 was raised for trans charity, Mermaids, thanks to a 50 hour Donkey Kong 64 stream. It opened our eyes to the world of gaming and how it holds the key to a captive and generous audience
    • How do you create empathy for difficult causes if you haven’t been effected by them directly yourself? We loved hearing about the bits of plastic that were included in mail packs in India to demonstrate to the recipient what reading with a cataract would be like if they held the plastic in front of the letter
    • Using social media to create conversation and engage people to post their own pictures or experiences, just like Shelter did on Twitter for #duvetknowitschristmas
    • Seeing how smaller charities can get creative, like the Bronx Zoo did by offering a light-hearted Valentines gift in the form of naming one of their 50,000 cockroaches – perfect for the love of your life, or that ex!
  20. ‘Tis the season…

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    There is no denying it! The Dragonfly Agency are getting well and truly into the Christmas spirit this December, with a variety of festive client entertaining, present giving, card writing and the infamous office party….

  21. Teamwork makes the dream work

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    As Steve Jobs once said, great things in business are never done by one person. They’re done by a team of people.

    The Dragonfly Agency are just back from their annual Dragonfly away day and it was filled with ideas, fun, celebration and teamwork.

    We’re geared up for 2019 with some exciting plans which we can’t wait to share!

    The Dragonfly Agency – Away Day 2018
  22. First-ever Scottish addition to SMP Board

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    Professional body, the Strategic Mailing Partnership, comprising of over 150 mailing houses across the UK and supported by Royal Mail Wholesale, has welcomed its first ever Scotland-based industry expert onto its Board.

    Isla Munro, Managing Director of Edinburgh-based direct marketing specialists, The Dragonfly Agency Ltd, has been appointed onto the organisation’s Board to continue its mission of protecting, and representing, the interests of UK mailing houses.

    Isla Munro, Managing Director, The Dragonfly Agency

    Isla brings more than 15 years of experience of marketing, commercial insight and new business conversion to the SMP board, as well as an intrinsic understanding of mail – for example, Dragonfly issued over 40.5 million items via Royal Mail last year alone.

    Appointed as Managing Director of Dragonfly in May this year, Isla said: “I’m really honoured to be part of the SMP. I believe in mail, I believe in post. There is something exciting about receiving mail. It has the power to make people feel good and so it shouldn’t be a dying breed. It should be celebrated and encouraged.

    “Having been involved in many marketing campaigns, there’s no doubt that print plays a vital part in communications and the customer journey. It’s at the heart of our business and we love what Royal Mail and post have been able to do for us and our customers.

    “SMP’s passion for mail and encouraging more to use it was a massive drive to joining the Board and I hope I can get a positive message out there to my peers on both sides of the border to highlight the importance of reinvesting in this medium.”

    Print, production and postage marketing expert, Dragonfly, is the only agency in the UK with an agreement with Royal Mail. This gives them access to the postal stream at varying points, allowing them greater efficiency and flexibility. This unique relationship brings a fresh perspective to the SMP Board – an organisation with the largest group of mail and print suppliers and service providers in the UK and which continues to help the Royal Mail and UK mailing houses to work collaboratively.

    As well as GDPR confidence and the developments created by the Joint Industry Committee (JICMAIL), Isla believes 2019 presents many opportunities for mail – particularly how the industry can enhance efficiency in the ways in which customers receive post.

    Isla joins the new-look SMP Board alongside Ben Snutch, Group Sales Director from GI Solutions, and Williams Lea Tag’s European Senior Category Manager, Michael Gray, as the trio drive forward the organisation’s mission to promote better mail for all.

    Judith Donovan CBE, Chair of the SMP, across the UK, said: “Having members from all over the country is an exciting prospect for the SMP, but we have admittedly been lacking voices from north of the border.

    “I’m thrilled that we now have Isla on board to represent Scotland and I hope her appointment will serve to inspire more from the area to join our organisation.

    “All three new additions have a fantastic level of experience covering a wide range of aspects across the industry. Their input will be valuable in helping to shape the SMP’s future and we look forward to having their voices on the Board to keep protecting the futures of our mailing houses.”

  23. Dragonfly proudly supporting local charity PATCH this Christmas

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    It may still be October but the Dragonfly elves are already hard at work on a Christmas project. We’re delighted to be supporting palliative care charity PATCH Scotland for the third year running, to print their high quality annual Christmas cards.

    PATCH is the first charity to support 24/7 specialist palliative care for patients in hospitals across Scotland.

    We are donating the print of the cards, with a print run of 5,000. They will be beautifully packed into cellophane in bundles of 10, and sold through contacts and independent retailers. All proceeds will be going to this deserving charity.

    After a robin and an owl featured on previous cards, a Highland cow will be the star of this year’s card. The card is specially designed by British artist Zaza Shelley. The original painting will be framed and auctioned at a dinner to help raise more money for PATCH.

    Keep an eye out for these gorgeous cards on a shelf near you, soon!

  24. Rising stars of Dragonfly receive well-earned promotions

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    We’re delighted to announce two promotions in our Client Services team: Cara Pollock and Stephanie Irving to account director and account manager respectively. 

    Cara joined Dragonfly in 2014 and currently handles an extensive network of suppliers annually for clients, providing print management and postage consultancy. Cara oversees the print of millions of items each year from press inserts, door drops to direct mail campaigns.

    Stephanie joined Dragonfly as a trainee in September 2015 after graduating from the University of Edinburgh with Upper Second Class honours in Business Studies and Spanish. Stephanie works on clients in the UK and South Africa, managing omni marketing campaigns and international postage solutions.

    Dragonfly’s Isla Munro says she’s incredibly proud of these exceptional young women. “From my first moments at Dragonfly I knew we had something very special in Cara and Stephanie and I feel fortunate to have inherited such a confident and knowledgeable core to my team. I look forward to helping them develop their careers further in future and achieving continued success together at Dragonfly.”

    Congratulations, Cara and Stephanie! We’re proud to have you on the Dragonfly team.

  25. How Dragonfly embraced the IDM’s Award in GDPR

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    As an ISO27001 certified organisation member of The DMA and a company who believe in the importance of relationships built on transparency and trust we all agreed it was imperative that the entire team undertake the IDM’s Award in General Data Protection Regulation as soon as possible.

    Management consensus was that the best learning process would be to split the agency into study groups of varied expertise and seniority. Then, each group would spend one morning of intensive study wherein they could discuss live examples together to maximise the relevance of the material. This method proved very successful with every member of the team passing the final exam before lunchtime with scores over 80%.

    Vicky Grant commented: “Taking a collaborative approach to study has given the entire agency an increased appreciation and passion for a subject which many consider to be both daunting and dry. Our successful education on the subject has increased our confidence to the extent we have now begun hosting a series of GDPR themed events.”