At Dragonfly, it goes without saying we are huge believers in all the wonderful printed items that fall under the direct marketing umbrella – direct mail, door drops and press inserts. It’s physical, it’s tailored to the individual and most of all, it’s very personal. During 2020 as people have been forced to be at home more, we have seen mail interacted with more than ever. The JICMAIL stats show us that mail on average reaches 1.14 people, has been interacted with 4.6 times and is within the household for a whopping 7.84 days. The great news is that now more marketeers are turning to print as an affective and targeted method to engage with new audiences and retain existing ones.
Throughout the year, we have enjoyed reviewing the different mail packs that have landed on our doorsteps and each month we have crowned a worthy winner of our Print Item of the Month. As the year draws to an end, we’ve been reflecting on the best eleven pieces that we have received throughout the year including a Valentines campaign from our good friends at Two Sides, the cutest welcome pack from WWF including a soft cuddly toy, and a firm favourite in the Jo Malone “Lost in Wonder” collection which truly took our breath away. However, there was one campaign that for us, really stood out from the pack this year.
Our Print Campaign of the Year for 2020 is Kindness By Post from the Mental Health Collective. Founded by Dr Amy Pollard, Kindness By Post came to life in early 2018. The project enables strangers from across the UK to exchange cards and letters with messages of goodwill. A Kindness By Post exchange is like a great big secret Santa for random acts of kindness all throughout the year. It’s so simple, you can just sign up to send a card or letter with a message of goodwill and are allocated a random anonymous person to send some kindness to them.
We’ve seen some amazing examples of the kindness and thoughtfulness that has been sent from every corner of the UK this year, here are just a few examples:
Anyone can get involved in Kindness By Post and we are sure they’ll have more great campaigns planned for 2021. You can find out more about this incredible initiative, or sign up to participate here
We’re excited to see what 2021 brings us across the direct marketing landscape. If you would like to discuss your next campaign we’d be delighted to help, please drop us a linehere
Dragonfly wrap up Christmas by donating £12k to charities
After a topsy turvy rollercoaster of a year that 2020 has been, the team at Dragonfly wanted to do something special in the run up to Christmas to support as many charities as we could. Under normal circumstances, we would have used our £12k charity budget to attend public fundraising events, annual galas and anything else where we could support the sector, but this year COVID would not allow it. So we decided to give away £1,000 a day for the first 12 days of December to UK charities randomly selected by an online generator in our 12 days of Christmas campaign. With over 120 charities registering for one of our donations, the odds were sizeable. Here are the lucky twelve:
Our first congratulations went toBransby Horseson day one of 12 Days of Christmas. Bransby Horses rescue equines, rehabilitate them, give them sanctuary care and offer equine advice and support to owners. It’s difficult for many to believe that cruelty, neglect and abandonment still exists to such an extent in these modern times, however, the need for equine welfare charities such as Bransby Horses is ever-growing. Their site in Lincolnshire has experienced staff who can investigate welfare concerns and they work with local authority inspectors and the RSPCA to address serious cases that may lead to legal action.
We were thrilled to let Kirsty Meecham, Fundraising Team Leader know the good news:
“That certainly has made my week a whole lot better! Thank you so much, these are such needed funds as we go into winter – where the horses eat more, and the costs spiral.”
Our second lucky charity were theScottish SPCA. As Scotland’s animal welfare charity, they’ve been on-hand to protect animals and prevent cruelty for 180 years. Over almost two centuries, they’ve grown to become a national charity which celebrates the strength of the human-animal bond and enriches the lives of animals and people. Here are just some of the great things they do:
Scottish SPCA champion animal welfare and encourage respect and kindness for animals across all our communities
Scottish SPCA educate people of all ages about the welfare of animals in their mission to eradicat animal cruelty and create a better future for all of us
Scottish SPCA promote the importance of the human/animal bond, and the myriad medical, social and psychological advantages gained from animal companionship
Scottish SPCA bring those who abuse animals to justice
Scottish SPCA care for, rescue, rehabilitate, release and rehome
Scottish SPCA are Scotland’s animal champions.
Paul McKeown, Fundraising Manager said:
“Thank you once again for the generous donation. The funds will be used to care for the animals in our Edinburgh centre. The team there are delighted with the news and they’ll be happy to give an update on how the funds were used to care for animals.”
Day three saw CLAN Cancer Support to be chosen as the worthy charity to receive £1,000. CLAN has been providing the people of north-east Scotland and the Northern Isles with free emotional and practical cancer support services since 1983. They are the largest independent cancer charity in this region, and their seven wellbeing centres throughout Aberdeen, Aberdeenshire, Moray, Orkney and Shetland (along with their network of outreach centres in libraries, medical practices and church halls) ensure easy access to cancer support services for individuals in rural, isolated and island communities.
They also offer accommodation at CLAN Haven – a purpose-built 27-room bed and breakfast facility for those travelling from all across the UK to receive outpatient cancer treatments at Aberdeen hospitals.
Jackie Craig, Trust Fundraiser said:
“The donation from the Dragonfly Agency will help to fund the costs of providing breakfast, accommodation and a little Christmas gift to these guests over the festive period, and I honestly can’t begin to tell you how amazing that is. On behalf of everyone at CLAN and CLAN Haven, we really are grateful that you have decided to support us with your 12 days of Christmas campaign. Please send my thanks to everyone involved. You will help to make a very difficult time more bearable for our guests”.
On the fourth day of our 12 days of Christmas, we gave £1,000 to ActionAid. Action Aid is an international charity that works with women and girls living in poverty. Their dedicated local staff are changing the world with women and girls. They are ending violence and fighting poverty so that all women, everywhere, can create the future they want. Action Aid’s vision is for an equitable and sustainable world in which every person enjoys the right to a life of dignity, freedom from poverty and all forms of oppression. Their mission is to achieve social justice, gender equality, and poverty eradication by working with people living in poverty and exclusion, their communities, people’s organisations, activists, social movements and supporters.
We were thrilled to share the news with Edward Tait, Director of Fundraising who said:
“Wow, that’s amazing! Thanks so much2020 is definitely ending better than it started! Every day, millions of women and girls around the world are fighting for their lives, trapped with their abusers during coronavirus lockdowns. But in communities large and small, away from the spotlight, women and girls are leading the change. With Dragonfly’s and ActionAid’s support they are building a new world—one that’s safe and equal. A world in which no woman lives in fear of violence.”
Our fifth congratulations went toSt Peter & St James Hospice. They support, empower and care for people towards and at the end of life. They provide expert and compassionate hospice care to adults living in Haywards Heath, Burgess Hill, Uckfield, Lewes and the surrounding villages. They also support their families and friends through the challenges of bereavement and grief.
St Peter & St James Hospice want to make a positive difference to the experience of everybody in their community who faces death or bereavement, by offering choice and support through their expert and compassionate care, knowledge and understanding.
Wendy Agate, Community Fundraising Manager said:
“What a lovely surprise to win this £1,000 as part of the 12 days of Christmas campaign. At such a challenging time for all of us we really appreciate this donation. This year has seen all our events cancelled and our shops shut for weeks.”
On the sixth day we were thrilled to share the happy news with Dementia Support. Dementia Support is an exciting local charity working in partnership with voluntary and charitable organisations, the NHS, West Sussex County Council and other statutory organisations, to create a unique community hub for dementia. Designed to truly enhance the wellbeing and quality of life for local people living with dementia, their family and carers.
Sage House is a bespoke, modern and functional community centre, where people can access the most up to date support, information and advice.
Dianne Gill, Corporate Partnerships Manager said
“Your very generous donation will help support our Wayfinding service which allows everyone entering Sage House to talk to a responsive, trained person for essential one-to-one support and advice. A familiar face will always be available to support people living with dementia, their families, carers and friends.
The Wayfinder stays with our customers and their families from pre-diagnosis contact throughout their journey to help them ‘find their way’ through the health and social care system, provide accurate and accessible information, support and signpost to the right services at the right time, help individuals to live well with dementia, provide emotional support for people living with dementia and their families and to also help plan for the future including information when choosing and planning long term care”.
Our congratulations went to Plan International on day seven. Founded in 1937, Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls. They strive for a just world, working together with children, young people, their supporters and partners.
Their plan and ambition is to fulfil the promise of the 2030 Global Goals, and their 5-year Global Strategy is designed to deliver significant change for girls and boys, putting a special emphasis on gender equality.
We shared the news with Erin O’Neill, Philanthropic Partnerships who said:
“Thanks so much for this – what exciting news! We’re so grateful to everyone at Dragonfly for including us in this initiative; your donation will go towards our vital work to ensure children, especially girls, all over the world can grow up safe and with the opportunity to thrive”.
On the eighth day we were excited to contact The Laura Hyde Foundation to let them know they were receiving one of our £1,000 donations. The Laura Hyde Foundation was founded by Liam Barnes in 2017 after his cousin Laura passed away from suicide on 4th August 2016. It was Liam’s wish to ensure that any medical or emergency service personnel always has access to the required mental health support. Given Laura’s desire to be selfless and help others, it is LHF’s objective to ensure that those who care for us are cared for. With mental health awareness growing all of the time with taglines such as #ITSOKNOTTOBEOK, the Laura Hyde Foundation focuses specifically on our medical and emergency personnel given their exposure to trauma, conflict and external pressures.
When we contacted Liam to let him know the good news, he said:
“This is indeed fantastic news and just the tonic after a tricky couple of weeks! This incredible gesture will help us save lives and for that, the Dragonfly Agency should be extremely proud”.
Day nine saw Diabetes UK be congratulated with one of our donations. Diabetes UK’s vision is for a world where diabetes can do no harm. They are leading the fight against the UK’s biggest and growing health crisis. And it’s a fight that involves us all – sharing knowledge and taking on diabetes together. Diabetes UK are here to prevent Type 2 diabetes, campaign for and support everyone affected by diabetes, and fund research that will one day lead us to a cure.
Kath Abrahams, Director of Engagement and Fundraising was delighted to receive the news, and said:
“What AMAZING news for a Friday. Thanks so much to you and the team at Dragonfly – we really appreciate this very much. None of the work we do to support people with diabetes is possible without our wonderful donors and we’re so delighted that you’ve just become one of those”.
Our tenth lucky charity was Barnardo’s, a great cause who protect, support and nurture the UK’s most vulnerable children. They help hundreds of thousands of children, young people, parents and carers via their 800+ services across the UK. They help children through the trauma of sexual abuse and exploitation. They provide support for young people in care – and they don’t forget about them when they leave the care system. They give children caring for a loved one the help and support they deserve. And that’s not all. Their specialist workers support families through domestic abuse, mental health problems, prison sentences, asylum seeking and much more. Barnardo’s also amplify the voices of young people to influence Government on the issues that affect their lives, fighting their corner and making sure their voices are heard. The scale of what they do may be big and complex, but their aim is simple – to provide the best outcome for every child, no matter who they are or what they have been through.
Our penultimate charity to receive a donation was BBC Children in Need. They are the BBC’s UK charity and have a mission to help ensure every child in the UK is safe, happy, secure and has the opportunities they need to reach their potential. BBC Children in Need raise money both throughout the year and in the annual November appeal show which has raised over £1 billion since 1980. The money raised funds over 3,900 local charities and projects who help remove the barriers that are facing children and young people, so that they can thrive.
They support children and young affected by a whole range of disadvantages such as poverty, disability, illness, distress or trauma. They also work with a range of partners to tackle some of the most pressing issues facing the UK’s children and young people today, including: mental health and wellbeing, violence impacting young people, child sexual exploitation, holiday hunger; access to employment, and social injustice.
Susan Holt, Marketing Services Manager said;
“This is fantastic news! Thank you so much. What a way to brighten a Tuesday! We are very grateful, thanks for thinking of us”.
And finally, our last £1,000 donation has gone toProstate Cancer UK whose top priority is funding research to stop prostate cancer killing men. They are investing millions to find better treatments and better tests that can spot fast-growing cancers early, and could be used in a screening programme to save thousands of lives. Prostate cancer can develop when cells in the prostate start to grow in an uncontrolled way. Some prostate cancer grows too slowly to cause any problems or affect how long you live. Because of this, many men with prostate cancer will never need any treatment. But some prostate cancer grows quickly and is more likely to spread. This is more likely to cause problems and needs treatment to stop it spreading. You can find out more by watching Prostate Cancer UK’s “What is prostate cancer” video on YouTube.
We were thrilled to let them know they were receiving our last £1,000. Holly Matthews, Direct Marketing Manager said “
“Oh wow! That’s such a fabulously festive news!! Thanks so much Chris and all at The Dragonfly Agency, it’s a very kind gesture at this time of year! And every bit of support is truly appreciated by us at Prostate Cancer UK, thank you”.
So that’s a wrap on our 12 days of Christmas! We have loved spreading the festive cheer and wish everyone a very Merry Christmas. Here’s to a brighter and happy 2021.
After weeks of planning and build up, it was finally time for the hotly anticipated I Wish I’d Thought of That – supporter experience webinar hosted by the incredible team at SOFII. The event is something we at Dragonfly look forward to each year and to make things even more exciting, we were proud headline sponsor for the day. After a bright and punchy introduction, which included our very own Isla Munro welcoming all attendees and speakers, we got things underway.
The first speaker was Annie Perez, Retention Specialist at ActionAid. Annie delivered an incredibly passionate and clear overview of how she went from customer to advocate, based on her own brand and customer experience with Pret a Manger. Julian Metcalfe, Co-founder of Pret, says “In hindsight, we realise that what brings a customer back, is a good product at the right price and with the right service. You can fool a customer once or twice, but after that, they will not come back”. Annie added “It sometimes takes mistakes, time and money to appreciate what is right in front of you… an audience, in our case supporters, the people who come to you, the people who experience you and what you have to offer AND the people who go on to talk about you”. Annie then went on to talk about her own personal experience in Pret and how everything in store gives her the opportunity to be who she wants to be. From the selection of food and drink right through to the environmentally friendly cutlery. This has taken Annie from being a transient one-off customer, to an informed and aware advocate for Pret.
Next up was Shabby Amini who is an independent fundraising consultant with 14 years’ experience in the non-profit sector. Having heard Shabby deliver a presentation recently, we were excited to hear her next instalment. Shabby kicked things off by discussing how face-to-face had ground to a halt, festivals were non-existent, and the opportunities to spend time together had been few and far between. This is where Greenpeace and their amazing team changed gears as they always do and delivered something personal that could reach their existing & prospect donor base in directly to their homes. This was done in the form of a door drop explaining that they would be coming to see them soon at their doors and to completely assure the public it was safe. To make people feel further reassured they included an adhesive sticker in the door drop that people could stick on their doors if they didn’t feel comfortable answering the door. Genius! Not only did they check in on their supporters, but they gave them the power over what happened next which will have empowered these supporters. When Greenpeace door to door staff did eventually reach peoples doors, they literally rolled out the “green carpet” at a perfect length to show they were standing a safe distance away. This was an excellent conversation starter and resulted in Greenpeace going beyond the sign ups they previously achieved so a great result all round.
Our third speaker of the day was Catherine Deakin, Director of Fundraising and Communications at Changing Faces UK. Catherine’s IWITOT was the RNLI Spring Appeal. Catherine was born less than a mile from RNLI HQ in Dorset, so for her, this one is deeply personal. The RNLI are a completely voluntary funded organisation who save lives at sea. These volunteers put their own lives at risk each day to save ours. Catherine then shared a short, yet powerful video around Alfie’s story. Alfie was stranded at sea and barring a phone call to the RNLI, things might have ended up very different for Alfie. Within a few minutes of the call being made, the team from Abersoch Lifeboat Station arrived with Alfie, winched him to their helicopter and was flown to hospital where he was treated and released the very same day. At a time where over a third of staff were furloughed, community fundraising was on its knees, the RNLI decided not to ask for donations, but to check in on their supporters with a very simple message. “You’re part of the crew, and crew members look out for each other. Let us stay in touch during these difficult time”. RNLI continued in this fashion across all channels and updated monthly communications to weekly ones. This resulted in the RNLI raising twice what they had expected to that spring. A simple letter in an envelope raised over £350,000 just by asking if people were OK. What an incredible result from something so simple and meaningful.
Next up to the plate was Lesley Pinder, Head of Supporter Experience at British Red Cross. Lesley’s story was all about Timpson, the key cutting and shoe repair specialists. You may have seen them inside your local supermarket over the years, but what you probably did not know, is what makes Timpson the business it is. Lesley’s #IWITOT was upside down management. This is where the customer sits at the top of the tree, with store workers next in line and finally the management and board members at the bottom. Without customers, there is no business and at Timpson, the management team have given flexibility to the in-store team to ensure they can maximise the customers experience and ensure retained business. They even give employees the power to change the price of an item to appease customers and even stipulate, the pricing on the shelf is just a guide. Timpson also have a £500 limit in place to resolve any instore customer dispute to ensure complaints are handled quickly and on the spot and let the customer enjoy their day.
Julia Ammon then took the stage to share her #IWITOT which was all about BEAM. BEAM is a social enterprise that was created in 2017. It helps homeless people into employment and on the road to an independent life. Each person on the BEAM website is referred to them by a homelessness charity or local authority. Each person that is on the BEAM website is portrayed in a very positive way. It isn’t all doom and gloom and what has happened to them in the past. The focus is about what they want to achieve and what supporters can do to help. BEAM is all about transparency. As a supporter, Julia was encouraged and reassured that her £5 donation was going directly to Sebastian’s campaign. When Julia donated on the website, she had an option to add an additional 10% to support running costs of the organisation. BEAM are very clear on their website around where donations are spent on things like campaigns, staffing and running costs. There is also a strong sense of community. This isn’t just about a community of beneficiaries or donors, it’s about bringing supporters, beneficiaries and staff together.
If animals are your thing, this next one will be a particular favourite. Our next speaker was Simone Owens, Executive Manager for Individual Giving at the PA Research Foundation in Australia. Simone’s story revolved all around a family holiday to New Zealand. Whilst there, Simone and her family came upon the Oamaru Blue Penguin Colony. Blue penguins are the smallest breed of penguin on earth and over the years have been decimated due to the introduction of predators like cats, dogs, and foxes. Simone’s family liked and followed the social media pages so that they could keep up to date on all the fantastic news stories surrounding the penguins and vowed to return in future. Then 2020 hit. Due to not being able to travel, Simone’s family engaged more and more with the social channels and one day, came across a post saying that they could adopt a penguin. This isn’t something shiny and new, to a seasoned fundraiser like Simone, sending a personalised communication is the best way to go. Simone was contacted personally via email by Georgia. Georgia addressed all of Simone’s questions personally and in detail, going through all the necessary information before the adoption was confirmed. Now adopted, the penguin is called Flippie and Georgia not only posted the adoption pack same day, but also popped out to take a photograph of Flippie to include in the pack. Now that is how to create an incredible donor experience.
Next in the spotlight was Amy Petterson, Head of Community Fundraising at Royal Air Forces Association. Today though and for one day only, Amy was Chief Christmas Cheerleader talking all about Guide Dogs Australia and their 12 stewardships of Pawgust. Pawgust is Guide Dogs Australia’s biggest mass participation event. They based their campaign on insight and with the support of a PR agency, were able to engage the public, media and press with an evidence-based call to action. The whole campaign was kept very simple. Walk, raise money, support guide dogs. This resulted in an incredible 99% accessibility rate. Guide Dogs also had a central dashboard to keep everything in one place and improve supporter experience. To quote “We were also able to have established accounts of repeat participants, meaning there were less barriers”. Our favourite part of this #IWITOT was all about the Pawdometer. This is a custom-built product aiming to get people over the fundraising start line. The aim was to raise $25 in the first 48 hours of signing up. Many achieved this and they also had a well thought out donor journey which included a welcome call. This proved to be a great element as those who received the call, went on to raise on average $39 more than those who didn’t. Guide Dogs certainly put the FUN back into fundraising with this one.
Who Gives a Crap. This one took us by surprise at first but when Leanne Howard-Dace, Independent Fundraising Consultant started talking, it all made sense. Who gives a crap toilet paper is a social enterprise who donate 50% of their profits to water projects. Their brand, customer experience and the way they report back on impact are all amazing. It’s playful and engaging without compromising on the power on the power of the impact reporting. Who gives a crap was started after the team behind it learned that 2.4 billion people do not have access to a toilet, that’s the equivalent to around 40% at the time. Since then, the brand has gone on to grow significantly whilst also maintaining its pledge to donate 50% of all profits to help build toilets and improve sanitation in the developing world. Leanne went on to discuss her personal experience talking about the simple order/reorder process, the incredibly engaging animal GIFs to help engage more with their audience and last chance emails to generate a need and reminder emails to let customers know when they are likely to run out and need to order again. It was an all-round engaging experience made fun by their unique style whilst always driving home the key positive impacts you as a customer are helping them achieve.
The next #IWITOT came from Ula Saiegh and was all about British Red Cross. Ula is Supporter Giving Officer at The Asthma UK and British Lung Foundation Partnership. The BRC TikTok account has seen extraordinary growth over the last 9 months. They understand the platform, study trends, and ultimately make videos that people enjoy watching. Ula talks initially about the past year and how we have all had to change the way we live and communicate with each other. Keeping supporters engaged is vitally important to any charity and in this case, Ula shows how BRC has increased its followers on TikTok to almost 400k followers. More than any other social channel that they are present on. Ula then goes on to talk about why TikTok has been such a huge success for BRC. Starting with a well thought out strategy, paired with incredible timing and celebrity collaboration, this delivered authentic and engaging content that drove incredible results. Only joining the platform in 2019, they have spent time researching and understood what the platform did first. They studied what was trending, what people liked, tested activity, and really got used to the platform, resulting in 100% growth in H1 2020.
Natasha Rosenthall, Senior Producer at DTV delivered the next #IWITOT based around The Trussell Trust and a collaboration with the UK’s much loved comedian Michael McIntyre. The campaign itself was quite simple. Make a donation to The Trussell Trust and Michael will video call you! What a great incentive hey? The campaign started at the perfect time, February. Just as the UK was about to go into national lockdown when everyone was confined to their homes and needed spirits lifting. It also felt hugely authentic as the campaign seemed to have been set up and run by Michael himself. The campaign started off with a playful intro from Michael introducing himself to the stage and reminding the audience when putting their hands together, to wash them for at least 20 seconds. Michael then went on to empathise with the national situation surrounding us all being stuck at home and he wanted to not only speak to as many of us as possible but raise money whilst doing it. This resulted in a campaign income of £58,629 from just 2,100 donors, and at a cost of absolutely nothing, zero, zilch, made this campaign a win for everybody. All donations were followed up with a thank you note, personal video from Michael and further information around The Trussell Trust and the amazing work that they do.
Our penultimate speaker was Nisha Motwani, Head of Customer Experience at The Financial Ombudsman. Nisha’s #IWITOT was based all around her own personal experience using an online makeup brand Il Makiage. These guys have been all over social media, in particular this year and are constantly sharing their unique content, as well as impressive testimonials from very happy customers. What sparked Nisha’s interest though was that this was an online makeup brand and that they were boating “They would find the perfect products for you”, just by answering an online quiz. To say this about a product so individual and personal as makeup, this is a big statement and one that got Nisha’s attention. Not to mention the no quibble, full refund promise. Not to Nisha’s surprise, after making her initial purchase after filling out the online quiz, the product didn’t quite match her expectation so Nisha started to look into how the product could be returned. This is where it got interesting. Nisha received an immediate response from a customer service rep apologising for the fact they had got it wrong, and for the opportunity to try again. Despite going through this process three times and still no match, Nisha was told she could keep all the makeup she had already received and got a full refund for the product and postage and even a £15 voucher, no quibbles. Due to the personal service and flexible approach from Il Makiage, Nisha provided regular reviews of their products which was rewarded with a £15 voucher each time. The same client services rep also checked in with Nisha every now and then to make sure she was happy with the products, and also just how she was in general which provided a real personal touch and something that keeps Nisha as an ongoing customer and advocate for their brand.
Bethany Smith – Boaz friendship bracelets
The final speaker of the day was Bethany Smith, Donor Development Coordinator at MS Queensland in Australia. Bethany’s supporter journey all started when she attended a fundraising conference where she caught up with former colleagues from a former agency. The agency MD is a co-founder of Oasis and he used the opportunity to engage with potential clients by asking them to braid friendship bracelets in conference breaks to send off to their beneficiaries in the Kibera Slum in Nairobi. Bethany chose her colours and away she went, chatting to friends as she put her bracelet together. Months later, Bethany received a hyper-personalised that “melted her heart” as she found out her friendship bracelet had reached Nairobi in Kenya. The communication included pictures of Boaz, a student who is sponsored by Oasis. The picture clearly showed Boaz wearing Bethany’s bracelet and it was also clear to see how positive an impact it had. Not only did Bethany create and share this initial gift, but she then went on to sponsor another student and was very much a case of “please take my money” as she was so emotionally invested in the students and the powerful symbol of friendship created through Oasis Africa Australia. After signing up, Bethany received “an absolute donor lovebomb” from her sponsored student Wykliff. It was filled with pictures and information about Wykliff, future goals of being an agricultural engineer so he could provide food security for his people in hunger-stricken areas of Kenya. This was Bethany’s #IWITOT and her take away was “Love your donors, they are your most important people”.
With over 700 attendees and £16,000 raised, the virtual I Wish I’d Thought of That event, hosted by charity SOFII (The Showcase of Fundraising Innovation and Inspiration), was a roaring success, showcasing the most creative and innovative fundraising ideas from all over the world.
Attendees and speakers tuned in on 21 April from as far as America, Canada and even Australia. From hiring a goat to appear in your Zoom Call, to a Samaritans suicide prevention campaign, we laughed, and we cried. The challenge of the event being hosted virtually did not stop the speakers from offering their IWITOT entries and inspiring us with their fundraising ideas.
What is IWITOT?
Every year, a selection of charity sector workers present a fundraising idea that they wish they’d thought of and in normal circumstances they present to a live audience in London. The speakers each get 7 minutes to deliver a punchy, concise overview of their chosen charity’s campaign and the audience then vote for their favourite who is then crowned the IWITOT winner. Not only does the event demonstrate the resilient and diverse world of fundraising, it also inspires us all to go away and be more creative.
The 2020 winner, Megan Townshend from Marie Curie presented her IWITOT presentation which was the Choose Love campaign by Help Refugees UK. The concept of the campaign was to drive people into a Choose Love pop-up shop to pick up and purchase a variety of clothes and food. The catch was that the items were then given to refugees and the customer left the shop with nothing but a good feeling from paying it forward. The idea behind it was that the shopper can touch and feel exactly what they were donating, rather than just clicking something on a computer. The results were amazing and in 2018, this campaign raised £1.5m which was double the previous year. It drove a huge online presence amongst Instagram influencers, celebrities and shops like ASOS donated ‘Choose Love’ t-shirts to help donations.
We came away from the event not only feeling motivated by the thoughtful and moving presentations, but also full of great ideas and strategies. We are already looking forward to next year! If you’d like to hear more about our learning’s from the event then we’d love to chat to you. You can drop us a line here
Dragonfly is delighted to share the following statement from Royal Mail to advertisers in the time of coronavirus:
Royal Mail remains committed to delivering all the mail that comes into our network
The postal service is a key part of the UK’s infrastructure.
We will continue to deliver the most comprehensive service we can to all our customers. The delivery of all mail including direct mail, door drops and catalogues is an important way of bringing important services to customers who need them, and helping many people who may not have the option to leave their homes.
We are happy to continue to deliver marketing communications to our customers, and we deliver all of our mail with equal priority. Royal Mail is committed to providing a lifeline to businesses and communities everywhere during the coronavirus crisis.
A critical service for the UK public and private sectors
We are delivering vital government mail in relation to coronavirus, and are playing a key role in the distribution and return of testing kits, demonstrating the important role mail is playing in national life.
We are also delivering many prescriptions and hospital appointments. Recently, the government chose mail to deliver a really important door drop mailing to 30 million households across the UK.
This featured a letter from the Prime Minister as well as information designed to keep the nation informed about coronavirus. We are proud to deliver these items. This remains a key priority for us.
More than ever, people are relying on us. We stand ready to help our government and our customers at this difficult time.
Continuing to deliver addressed mail and door drops enables helps customers to get on with their lives in these challenging times
This can be through maintaining financial control, accessing key services such as utilities and communications, ordering a take away or supporting the critical work of charities at a time when we all need a helping hand. These messages can also help to give people a sense of reassurance and normalcy in the midst of deeply unsettling times.
We are committed to helping UK businesses – both large and small – reach grateful customers as well as remain open for business in these challenging times.