How catalogues still perform as part of a multi-channel mix

By Isla Munro

5 minute Read


  • Blog

Printed catalogues have been a trusted method of marketing for years. In fact, the first mail order catalogue was published in Britain 350 years ago! They really have stood the test of time and even today, they still bring so many incredible attributes to the table.

Whether you are a mail order, retail or e-commerce brand, catalogues offer an incredible opportunity to not only showcase your product portfolio, but also provide your customers with something tangible to generate the kind of emotions that email marketing can only dream of.

The stats for catalogue engagement really do speak for themselves:

  • 73% of users performed an action after receiving a catalogue
  • 52% say they buy more than originally intended when shopping from a printed catalogue
  • 49% visited the sender’s website
  • 40% went on to make a purchase

Unlike online experiences, a catalogue is an incredible method of getting your customer’s/prospect’s undivided attention. No pop-up ads, no spam. Just them and the catalogue…and maybe a cup of tea.

Some catalogues we especially love here at Dragonfly include The White Company which almost always includes a money off voucher, Joules who showcase gorgeous seasonal wardrobe ideas, Cox & Cox with their breath-taking eclectic furniture and homeware range, William Powell boasts an incredible range of high end men’s and women’s sporting goods, HSL always impresses with impeccable photography of their quality handmade furniture and Sarah Raven that is guaranteed to provide inspirational gardening tips and a stunning product range.

If you need support in either designing, printing or mailing your next catalogue, please feel free to contact us and our incredible team will be there to support you.

*Sources: Royal Mail MarketReach, Growing your business with Catalogues, 2017

Isla Munro image

About the author

Isla is an experienced Managing Director, marketeer and leader. Driven by creative data led solutions, she takes pride in providing the best direct marketing campaigns and strategies. As Dragonfly’s Managing Director, her goals include delivering growth not just for her clients, but her team too. Isla sits on the Royal Mail Strategic Mailing Partnership board and the DMA Scotland committee and has spoken at many industry events on topics including GDPR and direct marketing.

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