5 minutes with Sam Donachie
Name: Sam Donachie
Job title: Junior account Executive
First job in the industry: This one!
Area of expertise:
Keen eye for proofing, attention to detail and general helpfulness.
What do you love most about account management?
Helping a client bring an idea into reality – and the results that it will deliver them.
What inspires you when it comes to direct mail?
The knowledge and passion that everyone at Dragonfly has for direct mail definitely inspires me to keep learning and absorbing as much knowledge and experience as I can, so that I can improve my skills and passion for this industry.
What interests you the most about direct mail?
Learning all about the different types of direct mail and how there is so many varieties and methods that can each provide different results for different campaigns.
Is there anything about you that you think people would be surprised to know?
I’m generally a healthy eater but I think people would be surprised to know that I very occasionally like to stop by my local branch of Greggs for my lunch. What a treat those days are!
Favourite ad/marketing campaign?
My favourite ad campaigns would have to be from Irn Bru, there are so many memorable ones from, the snowman, to Fanny, to Lets just agree it tastes like…
The creativity and entertainment value displayed in these campaigns make you want to watch them and remember them for a long time as a result. They play off popular social culture and intertwine this into their campaigns, as well as being distinctly Scottish – which they are, making them relatable and memorable.
Is there anything about print that you were surprised to know?
Lots, every day is a school day. Before working at Dragonfly I was barely aware of the forms of direct mail and printed marketing that I was receiving and I certainly wasn’t aware of the attention to detail and number of steps that go on behind the scenes to get it there. From creative decisions, formatting, copy, order of the mail pack; there are so many different factors that contribute so much to a single piece of mail and that is definitely what surprised me the most.
