5 minutes with… Judith Donovan CBE

Name: Judith Donovan CBE

Job title: Chair

Organisation: Strategic Mailing Partnership

How did you get your current job / how long have you worked in your current role?

I was working for Postwatch, the consumer watchdog for postal services. When this was closed down by the government, I was asked by Royal Mail to work for them representing the bulk mail. I was able to persuade them that they are missing a trick, and that we need to maintain open dialogue with mail producers. As a result, I was authorised to set up SMP – Strategic Mailing Partnership, a members group which celebrated its 10th birthday in 2019.

What do you enjoy most in your role?

It keeps me involved in my old world of DM, I believe that SMP makes a real difference to the relationship between mail producers and Royal Mail.

Is there anything about you that you think people would be surprised to know?

My hobby is World War 1.

Which brands do you think are marketing themselves well during COVID-19 and why?

Morrisons have been clear in their marketing about their vertically integrated supply chain, buying and producing in the UK and that should be commended. Tesco have also done well, they have captured the importance of families, love and sticking together during this crisis.

However, the banks have been disgraceful. Their message of ‘we are here for you’ is complete nonsense when there are reports everyday about them not playing their part in helping the public during this crisis.

If you could have 5 minutes of an open and honest conversation with anyone, who would it be?

I would say Boris but men like that never listen as they don’t have a scintilla of self-doubt. So, I would choose Archbishop of Canterbury, Justin Welby, although I know he won’t listen either. I am outraged at his decision to close all the churches and cathedrals; I would like him to defend that decision to me.