Name: Ellie McBeath
Job Title: Account Executive
First job in the industry: An intern/placement student here at Dragonfly
Area of expertise: Data and charities
What do you love most about print media? Seeing a project start as a concept or idea and taking it right through to the finished product. Whether that be a door drop, DM pack or any other printed item. Each stage of the process is something different which keeps it interesting. It’s even better when we have designed the piece, so we have managed it right from the beginning.
What inspires you when it comes to direct mail? We work with a lot of charities and knowing that we are helping themget their message out there is really nice. And knowing that the packs we mail for them are making a difference to people less fortunate than us, especially when the feedback is that the campaign was really successful. It makes working on a campaign that bit more enjoyable when you know that the client is making a difference in the world.
What is the best thing about direct mail? Sitting down with Rich our Designer and creating a piece from scratch and watching it progress withthe client’s feedback.
Is there anything about print that you think people would be surprised to know? How intricate and targeted you can make a piece of DM, using the complex data work and programming. Personalisation is key!
Favourite ad/marketing campaign? The Cadbury’s campaign tackling loneliness amongst older people. They removed all branding and messaging from their chocolate bars. It was a subtle change, but the impact was huge and addresses something that isn’t often discussed in society. The TV advert shows a group of young boys giving their elderly neighbour a chocolate bar and I thought it was really touching and impactful.