The Dragonfly Agency recently completed an exciting project for Scottish Dental Care Group, who provide family-friendly dental care across Scotland. Dragonfly’s campaign focused on the Bishopton Dental Clinic, a new state-of-the-art practice in Greater Glasgow. While SDC Group have surgeries in all far corners of Scotland, each practice has an appealing local community feel. Bishopton Dental Clinic are a top tier dental team that can look after your whole family. Naturally, they wanted to share the exciting news of their recent opening with the local community.
To achieve this, Dragonfly organised a door drop of nearly 50,000 leaflets to local residents. The leaflets introduced the dentists, nurses and specialists who work at the practice, and outlined the treatments they offer. This way, future patients could learn about the practice while becoming familiar with Bishopton Dental Clinic’s team and services. This raised awareness of the practice among locals, establishing the clinic as an important part of the community.
To ensure the leaflets were delivered to the right audience, Dragonfly identified target areas based on distance to the practice by drive time and bus routes. This data was then cross-referenced with households that reported the highest response rates to mail, maximising the SDC Group’s budget and optimising engagement.
The door drop’s call to action included incentives like a free dental implant consultation and a discount on tooth whitening. These showcase the variety of treatments offered at the clinic and encourages residents to make an appointment.
The door drop both was successful in both building the awareness of the Bishopton Dental Clinic in the community and incentivising potential clients to try out the SDC Group’s range of treatments. Direct mail continues to be a vital part of the Scottish Dental Care Group’s marketing mix.