When it comes to successful direct mail campaigns, data is king. If you want to make sure your message lands safely in the mailboxes of your ideal audience, it all starts with data that’s audited, accurate and targeted.
Here’s our top tips for great data:
1. Code all print items for verification: if your data set has lots of variables, then make sure the right codes are applied.
2. Don’t forget to complete your Legitimate Interest Assessment form if you are mailing a cold data set in this GDPR world.
3. How long do you hold onto data after your campaign has launched? We delete after 45 days.
Want to get your data in great shape for your next campaign? We can help – find out more about our data services here.